The Big Reveal

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In the 1960s sitcom “Bewitched,” Samantha’s husband Darren played an advertising executive. In several episodes, he would bring clients to their Manhattan avenue office for “the big reveal” of an ad campaign that he had been working on.

Whenever you have a “big reveal,” the pressure is on. Either your client will love it – or they won’t.

Today, it makes much more sense to bring clients into your thinking, testing and development processes early. Today’s technology easily facilitates this, and usually you end up with a much better result.

In this week’s video, I share four simple ideas for making your testing and development processes go as smoothly as possible.

The video complements this week’s written blog, “The Language of Progress (2 of 3)” where we discussed different types of testing and the definitions of each.

Check out the video to learn more.

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